Insights
The thinking behind the calls.
Plain-English notes on the decisions we help founders and investors make: when to hire, what to build, and what to check before you sign.
6 July 2026
How to choose a fractional CTO in Sydney
The three shapes on the Sydney market, the questions worth asking, and the red flags worth walking from.
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10 July 2026
Product studio vs agency vs freelancers: who should build your MVP?
Freelancers sell hours, agencies sell execution, studios sell judgment. The trade-offs, and how to pick.
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11 June 2026
A tech due diligence checklist for angel and seed investors
What to check before backing a software business, sized for deals too small for a big-firm process.
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10 July 2026
How much does an MVP really cost to build?
The market ranges for 2026, what actually moves the number, and the Australian tax offset most founders leave on the table.
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30 April 2026
How long does an MVP really take to build?
What actually drives an MVP timeline, and the scope decisions that blow it out.
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26 March 2026
What a fractional CTO actually does for a non-technical founder
The day-to-day job, explained for founders who can’t yet evaluate the answers they’re given.
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12 February 2026
Fractional CTO vs full-time CTO vs agency: which does your startup need?
The trade-offs between the three ways of getting senior technology leadership, and how to pick.
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