Product development
MVP and product development for startups, from Sydney
Just raised, and now it’s time to turn the round into product? Or an established business shipping something new? From zero-to-one MVPs to new products and features, plus the e-commerce builds, AWS infrastructure, and ongoing support that keep everything running. Beyond the core delivery team, we pull in a trusted network of fractional specialists (product strategists, UX designers, marketers) exactly when a project needs them.
What’s included
- Zero-to-one MVP builds for new products
- New features for established products
- E-commerce and B2C brand sites
- AWS and cloud infrastructure, done properly
- Support and maintenance that doesn’t go quiet
Product studio vs agency vs freelancers
Freelancers
The cheapest hands on paper, but you become the project manager. You hire them, coordinate them, and carry the risk when the front end and the back end were built by people who never met.
Product studio with Wobbit
A senior team that challenges the scope before building it. We’ll tell you which features to cut, the people you meet are the people who build, and you own everything from day one.
Dev agency
Executes the scope you hand over, whether it’s right or not. If the spec is wrong, you find out at the end, after the account managers, the handoffs, and the invoice.
How it works
Discover
Learn the vision, the users, and what success looks like.
Prototype
Clickable prototypes users love, not static mockups.
Build
Agile sprints, shipped fast. Visible progress every two weeks.
Ship
Go live with confidence. Deployment, QA, go-live support.
From prototype to product to scale
Every product is somewhere on this line. We meet you where you are and build what the next stage actually needs, not the stage after it.
Prove it
Before real money goes in, test the riskiest assumption. A prototype in front of real users or investors answers more than a spec ever will, and sometimes the honest answer is don’t build it.
Ship the MVP
The smallest product real customers can use and pay for. Cutting scope is the job here: every feature you don’t build is weeks earned and risk avoided.
Scale what works
After launch the roadmap comes from real usage, not guesses. Harden the infrastructure, ship what users are asking for, and build the team that eventually takes it from us.
Who it’s for
- Founders turning a raise into a first product
- Established businesses shipping something new alongside their core
- Teams that need to move from prototype to shipped software fast
- Companies that want to own the code and the decisions, not rent them
MVP development in Sydney, Melbourne, and across Australia
We build MVPs for founders worldwide, from Sydney. If you’re in Sydney or Melbourne, that means a senior product team in your own timezone and across the table when it helps: decisions made in a morning call rather than lost in an overnight ticket queue, and a whiteboard session when a video call won’t cut it. Founders elsewhere in Australia get the same-timezone advantage; overseas clients get overlap hours agreed up front.
The build also sits cleanly in your business. Your IP is assigned from the first commit, the repo lives in your account, and there’s no offshore entity between you and the people writing your code.
And if your company qualifies, eligible build work may attract the R&D Tax Incentive, a 43.5% refundable offset on eligible R&D for smaller companies. We’re not tax advisers, but it’s worth a conversation with yours before you treat the build as pure cost.
- Same-timezone builds across Australia, with in-person time in Sydney and Melbourne when it helps
- Building from overseas? Overlap hours agreed up front, so handover never means silence
- The people you meet on the first call are the people in your repo
- Code, IP, and accounts in your name from day one
- Honest scope: we’ll tell you which features not to build
Fintech, SaaS, marketplace, and other complex MVPs
Some builds carry more weight than others, and the market prices that in: any MVP with payments, compliance, real-time data, or two-sided dynamics is routinely quoted at 12 to 20 weeks or more instead of the usual 8 to 16. The common thread is risk, not the industry label, and it’s exactly why ruthless scoping matters most on builds like these.
The category is broad, but a few examples show the pattern. Fintech fails on trust, so payments, identity, and audit trails get designed in, not bolted on. SaaS fails on the unglamorous parts, so billing, onboarding, and tenancy have to hold up past the demo. Marketplaces fail on liquidity, so the first version has to prove buyers and sellers will both turn up. Whatever the domain, we scope each build around the risk that would actually sink it, then ship the smallest product that answers it.
- Fintech: payments, KYC, and audit trails in from the first sprint
- SaaS: billing, onboarding, and multi-tenancy that survive real customers
- Marketplaces: the smallest loop that proves both sides show up
- Any high-stakes build: scoped around the risk that would actually sink it
How builds are shaped
Three common shapes. Every one starts the same way: a short proposal with scope, price, and timeline in plain English, and no long lock-in.
Prototype sprint
A few weeks
A clickable prototype in front of real users, fast. Enough to test the pitch, the flow, and the appetite before you commit to a full build.
MVP build
The most common shape
A fixed scope agreed up front, shipped in sprints with visible progress every two weeks. You watch it grow in a repo you own from the first commit.
Ongoing product
Month to month
A senior team that stays on after launch: new features, support that doesn’t go quiet, and infrastructure that keeps up. Scale up for a big push, back down when it’s steady.
Not sure which shape fits? That’s what the first call is for. If the honest answer is a smaller build than you were planning, we’ll say so.
FAQ
- How long does an MVP take?
- We ship in weeks, not quarters, with visible progress every two weeks. Kickoff is usually within two weeks of agreeing a short proposal.
- Do we own the code?
- Yes. You own everything from day one: the repo lives in your account and IP is assigned from the first commit. If we vanished tomorrow, you’d lose nothing but our company.
- Who actually builds it?
- The people you meet are the people in the repo. No bait-and-switch to a mystery team after the contract is signed.
- What happens after launch?
- Support and maintenance that doesn’t go quiet, plus the cloud infrastructure to keep it running. We can stay involved as much or as little as you need.
- How much does an MVP cost?
- It depends on scope, and keeping scope honest is part of the service: talking you out of features is how the first version costs less, not more. Every build starts with a short proposal covering scope, price, and timeline in plain English.
- What stack do you build with?
- The stack that fits the product, not the fashion: proven frameworks, and AWS and cloud infrastructure done properly. The test we apply is whether the next engineers you hire can pick it up quickly.
- Can you take over an existing codebase?
- Yes. We audit what’s there first and tell you honestly what’s worth keeping, what needs work, and what it will cost. New features on established products are a core part of what we build.
- I’m not technical. Will I be able to follow the build?
- Yes. Visible progress every two weeks, decisions explained in plain English, and a repo you own from day one. If you want senior cover across the whole build, that’s what our fractional CTO service is for.
- Do you build MVPs for startups in Sydney and Melbourne?
- Yes, and for founders across the rest of Australia too. We work worldwide, from Sydney, so startups in Sydney and Melbourne get a senior team in their own timezone, meetings during their own working day, and face time when it helps. If your company qualifies, eligible build work may also attract the R&D Tax Incentive; ask your accountant, because it can change the maths on a build.
- What’s the difference between a product studio and a dev agency?
- An agency builds the scope you hand it, and if the scope is wrong you find out at the end. A product studio helps you decide what to build in the first place, and pushes back when the answer is don’t. You get senior people, fewer handoffs, and product judgment alongside the code.